This project is a commercial spot for Adidas Copa. The new version of Adidas Copa football shoe has some new features and technologies. By experimenting with digital overlays inspired by the shoe's construction and employing 3D visual abstraction of these technologies, Estudi-Image skillfully conveyed the information in an engaging yet product-focused manner.

It was a pleasure to work with with Estudi-image on this fun and cool spot. I help Estudi-Image working on the user interface design’s animation which overlay on top of this whole spot. Estudi-Image director give me a lot of creative freedom for the user interface design’s animation. The only direction he gave me was to make it looks cool but at the same time not too distracting to the CGI images.

Role - Animator
Client - Adidas, Grand Army
Agency - Estudi-Image