Masterclass just has their new branding guidelines done by Gretel and they wanted to use their new branding guidelines to be implemented into their commercial.

I lead the design and animation on this spot. The challenge of this project is to incorporate/hover around their new branding guidelines. In the process, I worked closely with the creative director on this project to craft out as many different version of animations to see which fit the best for the spot and client.

Role - Lead Designer/Animator
Agency - 1st AveMachine