This was the third installment of the 'Countdown' documentary series, tracking Canelo and Crawford in the lead-up to their fight night. The creative challenge was capturing two elite, contrasting fighters at the peak of their careers and building an opening sequence that felt visceral, urgent, and cinematic—while maintaining the established legacy of the franchise.

For the Canelo vs. Crawford documentary series at ODD, I worked on the title sequence design. The goal was to build tension, capture the physical grit of the fighters, and establish a high-impact visual tone before the audience even saw a minute of footage. I developed exploratory visual directions that translated the high-stakes psychology of the matchup into a cohesive kinetic branding system.

Role - Designer
Agency - Office Of Development & Design (ODD)